Building Bold Businesses Today…For Tomorrow.

ACE Holdings invests in companies committed to pioneering their respective industries - and leaving a legacy.
We both incubate businesses from the ground-up, as well as, partner with existing businesses in the marketing, recruitment , healthcare, children’s enrichment, technology and arts arenas.


Crystal McKinsey

Founder/Managing Partner

Michael Eisele



Caitie Cunningham

Vice President

Hannah Knowlton


Portfolio Companies

Portfolio companies include, but are not limited to, CMRG, an award-winning marketing recruitment agency placing executive and frontline candidates with leading entities around the globe. Clients include brands such as Fila, Vita Coco, GoPuff, Erno Laszlo and 1-800

CMRG has been recently recognized by the American Business Awards as one of the fastest growing companies in US (up to 100 employees).

Lab Match is an innovative provider of marketing and recruitment services for healthcare entities. Utilizing our vast laboratory network we also provide employers, universities, major events and groups with access to Covid-19 and drug testing solutions through onsite proctoring and telehealth technologies. Clients include companies such as United Airlines, Pepsi, Arcus BioSciences, T-Mobile and Dole.

Strategic Asset Partners is a senior living consultancy disrupting the industry with our entrepreneurial approach towards operations and our remarkable returns.

Our diverse portfolio includes
 independent living, assisted living and Alzheimer’s and dementia care homes throughout the country. Clients include leading private equity firms, hedge funds, individual investors and senior living operators.

The Astor & Astor Academy (opening September 2022), is a children’s education and lifestyle brand for ages birth – 12 years.

Designed as a “country club for Kids” on a mission to “destigmatize” full-day childcare” The Astor offers a mix of arts, education, social, sporting, dining, athletic and entertainment activities and events.

The Astor also features a full and partial day preschool program, Astor Academy, for children ages 6 weeks to 4 years.



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